Deare|2 is a full service Customer Engagement Marketing agency focused on creating real connections between your brand and your customers. We believe that those same kinds of connections are at the heart of a successful client, agency partnership.
Our strategic and creative solutions have helped clients like DIRECTV, Time Inc., American Museum of Natural History and Kaplan Test Prep build their relationship with customers. We’ve maintained a reputation for developing and implementing innovative solutions that our clients trust to perform.
Deare Marketing, Inc. was originally founded in 1987, as a traditional marketing communications agency. It flourished in the era of boutique agencies in the 1990s and as a result of its success, Deare Marketing, Inc. was purchased in 1997 by N.W. Ayer and McManus.
After the sale of Deare Marketing, Inc., founder Jennifer Deare went on to work on a variety of projects. Jennifer was also the SVP of marketing and advertising for Cablevision and the CMO for two digital start-ups.
In 2003, one of the original Deare Marketing, Inc. clients asked Jennifer to create a training workshop for managers in their organization. The workshop was meant to give client-side managers a complete understanding of “how to work with a creative agency” from developing a creative brief to debriefing an agency at the conclusion of a program. During the program, many of the managers sought help with their marketing challenges – and so Deare|2 was born.
The agency has earned the Woman's Business Enterprise National Council (WBENC) Certification for the last 6 years, WBENC is the largest third-party certifier of business that are owned, controlled and operated by women in the United States.
Direct Marketing | Content Strategy | Loyalty Promotion & Premium Programs | Customer Care Programs & Self-care Strategy | Social & Mobile Strategy & Execution | Data Modeling & Lead Generation
SEO & SEM | Social | Mobile, Apps & Games | Email Marketing | Digital Media Planning & Buying | Outdoor Display & Regional Advertising
Strategic Partnerships | Account Planning & Management | Process Improvement | Onboarding
Campaign Development | Creative Direction & Execution | Video Production | Branding & Brand Storytelling | Copywriting
Qualitative & Quantitative | Primary & Secondary Research | Content & Asset Auditing | Key Stakeholder Interviews | KPI Definition & Reporting Development | Insights & Recommendations
Online Design Strategy | User Flows | Content Inventory, Cataloging & Planning | Sitemaps & Wireframes